Poker Stars, which was purchased by Amaya Inc. in 2014 announced early this month that its new sports betting platform has started official operations. In recent months, there have been so many speculations about the launch of the website that its old customers were not really sure if the brand would actually be revived. Now that the sports betting product is already online and the first bet has been placed, its promoters are convinced that this will be a stepping stone towards success for the brand in the competitive world of sports betting. The complete launch of PokerStars’s web application and mobile application would be completed by 2015 across nations where sports bets are accepted.
Future plans of expansion
During the announcement of the operational details and record financials, Amaya Inc’s spokesperson stated that it has plans to enter the daily fantasy sports market soon once the Poker Stars website and other applications are fully operational. The latest Poker Stars sportsbook which is now in the beta phase will also be integrated and be available for its customers as both mobile and PC applications so they can log in from anywhere. The official launch of both applications will be done within next few months in selected markets.
New sports betting plans
Amaya Inc hopes to launch the sports betting product across new and old markets which allow sports betting within last two quarters of 2015 along with sports betting application for mobiles. Speaking on the occasion, Amaya’s CEO stated that the firm’s casino offerings will have direct telecast of live dealer games along with table games on both PC and mobiles. Once the slot games roll out in 2015 a significant number of casino revenues are likely to come from new deposits. The firm will concentrate on acquiring new customers through continued expansion into B2C platforms and new verticals like social gaming, casino gambling and fantasy sports to supplement income from poker sites.